Cannes Film Festival 2015

I´ve heard on the news that the Cannes Film Festival is the best festival in the world, at least, that´s what the newsreader remarked when he told the audience that the festival was about to begin. I wouldn´t dare say so because who can judge that? What we can say is that Cannes Festival is one of the oldest film festivals in Europe or one of the most prestigious ones. Nevertheless, there is a statement which is undeniable when we think of the festival of this French city: its festival posters are usually the best ones because they manage to capture the essence of cinema by choosing iconic figures of the history of cinema; Paul Newman, Mastroianni, Ingrid Bergman, how can you help feeling attracted by their powerful presence and their mesmerizing gazes? Of course, you can´t and the people who are in charge of the  Cannes Film Festival are aware of it, that´s why their posters are stunning.

                                   Poster of the 68^th Cannes International Film Festival

Do you usually pay attention to the posters of festivals? Why do you think that they are important? In which way can they make a difference in terms of publicity?